Metrics for Business: Analyzing Your Data
1:00 PM - 3:00 PM
136 S. Dubuque Street Iowa City, IA 52240 | map
Organizations of all sizes collect data, whether it’s from a CRM system, proprietary database, or Excel spreadsheets. Data is a strategic asset and a competitive advantage. Yet, most companies estimate they are analyzing a mere 12 percent of data they have. We will discuss the different types of business data, review case studies of how data was used to discover hidden revenue opportunities, and discover different data collection tools. We will also discuss how data can be used to make strategic decisions such as market expansion, entering a new geography, thwarting competitive threats, and more.
Individual fee: $25 per session.
TO REGISTER, CALL 319-398-1022 OR VISIT WWW.KIRKWOOD.EDU/CE.