IC Based Agricultural Market Research Firm to Expand Work in Canada and Brazil

Kleffmann Group announces partnership

Iowa City-based Kleffmann Group, a global agricultural market research firm, recently announced a partnership with XS Inc., the largest collector and manager of agricultural retailer point-of-sale data in the country. 

The partnership will allow Kleffmann to develop global solutions for market research and intelligence services using highly technological interfaces in several countries and markets. The companies have taken initiatives in Brazil and Canada as first steps in a global expansion strategy. 

"Kleffmann's expansive international presence coupled with their vision of globally integrating market research data makes them an ideal partner for XS," Fulton Breen, XS's president, stated in a press release.

"We decided to launch our partnership in Brazil and Canada for different but complementary reasons," Burkhard Kleffmann, CEO of the Kleffmann Group, stated. "Kleffmann operates a substantial business in Brazil with nearly 200 people working from our offices near Sao Paulo. From a resource standpoint, we can provide XS the support they need as they develop a South American presence.

"Similarly, Kleffmann wants to expand its presence in Canada and XS can provide critical resources and services to help with that effort" Mr. Breen stated.

The first product to be launched from this collaboration will be amisPOS, a market price research tool, in Canada.