Corridor Careers Pedal to RAGBRAI Riders


By Jami Brinton KCRG

Each year thousands of bike enthusiasts flock to RAGBRAI for the challenge of the ride, the entertainment and of course, the delicious food.

This year, bikers are also learning about how to find a job in the Cedar Rapids-Iowa City Corridor thanks in part to the unique marketing efforts of local economic development organizations.

DaLayne Williamson, Workforce Business Services Director for Iowa City Area Development Group spent today telling RAGBRAI riders and on-lookers about job opportunities in the Corridor area.

"People love Cedar Rapids and Iowa City, said Williamson. "Anybody who's been knows it's a great place to be so it's not hard to get them interested in the opportunities we have."

While Williamson fielded questions and passed out flyers promoting as a resource for employers and those seeking jobs, other project supporters spread the word while riding their bike.

"Ya, we had a couple of people stop and ask us," said Drew Schiller, Owner of Schiller Solutions who was one of 30 RAGBRAI riders who work a jersey promoting "We had one guy stop us in I can't remember what town it was (he said) 'Oh, you guys have the jerseys - the most everywhere' - so at least people have been recognizing our logos."

Which may help attract top talent to cities like Coralville.

"Attracting new people to the area is important," explained Kelly Hayworth, Coralville City Administrator who's also riding RAGBRAI this year. "We can always use new employees and new people in the community and we've got lots of jobs for them."

Along the bike trail, some have even told these riders the website's already worked for them.

"Ya know I actually did have someone point that out to me - she pointed to my jersey and said 'That's how I got my job,'" said Schiller.

Economic development experts say that's the goal of their presence at RAGBRAI - to encourage the thousands of participants and those cheering them on - to apply for the hundreds of jobs available in the Corridor.